
28th Arab International Cement & Building Materials Conference and Exhibition (AICCE28)
11
2025
Dubai, UAE
28th Arab International Cement & Building Materials Conference and Exhibition
7
5
3
59
OUR PRESENTATION
Maximizing Packaging Efficiency: Intelligent Automation and Smart Upgrades
This presentation addresses the critical decision-making process manufacturers face when optimising their new and existing packaging operations. We’ll explore intelligent automation strategies, including data-driven technologies, CARICATECH™ automatic truck loading systems, and POLIMAT® palletizing solutions, all designed to deliver energy-efficient, streamlined dispatch and loading operations. And, for those operating older lines, we'll highlight how smart kit technologies and targeted upgrades can revitalise existing installations at a fraction of replacement costs. Join us to discover proven strategies – and real-world examples – for maximising operational potential, increasing energy efficiency, and navigating the upgrade-versus-replace dilemma.
About the speaker

About the speaker
Ghassane Zidi, VENTOMATIC® Storage and Dispatch
Ghassane Zidi brings over two decades of hands-on experience in industrial automation and cement packaging solutions. With a Master's degree in Automation and Electronics Engineering, he combines deep technical expertise with real-world operational knowledge gained across Morocco, the UAE, and throughout Sub-Saharan Africa, the Middle East, and Pakistan. Starting his career in industrial maintenance across multiple industries, Ghassane developed an intimate understanding of equipment lifecycles and operational challenges before joining FLSmidth as a Ventomatic Service Engineer. His transition to Area Sales Manager in 2019 reflects his unique ability to translate complex technical solutions into business value – making him ideally positioned to address the upgrade-versus-replacement decisions facing today's cement producers.
OUR TEAM

Robert Krist
Head of Sales & Proposals, PFISTER® Feeding and Dosing
Interested in a conversation?
Meet me at undefined.

Ufuk Sozer
Area Sales Manager, PFISTER® Feeding and Dosing
Interested in a conversation?
Meet me at undefined.

Laith Odeh
Product and Solution Sales
Interested in a conversation?
Meet me at undefined.

Aleksandra Novakovic-Andric
Head of Proposal & Process Design, Pyro & Grinding
Interested in a conversation?
Meet me at undefined.

Joju Josy Jacob
Head of Sales & Proposals, Automation Technologies
Interested in a conversation?
Meet me at undefined.

Said Sbeinati
Global Sales Director
Interested in a conversation?
Meet me at undefined.

Enrico Lanzini
Head of Sales and Proposals, VENTOMATIC® Storage and Dispatch
Interested in a conversation?
Meet me at undefined.

Jason Heiser
Head of Sales and Support, Pneumatic Transport
Interested in a conversation?
Meet me at undefined.

Mohammad Ruyyashi
Area Service Manager, Feeders & Packaging
Interested in a conversation?
Meet me at undefined.

Sylwia Klepacka
Regional Sales Manager, ME & Europe & CIS
Interested in a conversation?
Meet me at undefined.

Isabelle Balmir
Head of Service
Interested in a conversation?
Meet me at undefined.
28th Arab International Cement & Building Materials Conference and Exhibition

28th Arab International Cement & Building Materials Conference and Exhibition
We are proud to again participate in the Arab International Cement & Building Materials Conference and Exhibition (AICCE28). The Arab Union for Cement and Building Materials (AUCBM) is an inter-Arab organization, affiliated to Council of Arab Economic Unity. It is entrusted with coordination (technical and economic), cooperation and development of Arab member companies operating in the field of cement and building materials, Come visit us at stand D-2.
Want to learn more about the conference?
Visit the official website.